You’ve probably noticed companies such as Pizza Hut, KFC, Domino’s, McDonald’s all use red color in the logos. Red is a color associated with excitement and youthfulness. It also stimulates the area of the brain which is responsible for color.
Most of the brands have researched to figure out which color works best to stimulate that particular emotion which can drive the sales of their products. The image below shows examples.
Commend children on their work.
Studies show that you should not tell a child the he/she is “so smart” but instead commend their work. According to Carol Dweck and her team at Columbia University telling kids they are smart makes them want to maintain the image of appearing smart. She says, “we tell them that this is the name of the game: Look smart, don’t risk making mistakes.” A better compliment would be “you must have worked very hard for this.” Read more about the study here.
We all know the scene: the departmental coffee room, with the price list for tea and coffee on the wall and the “honesty box” where you pay for your drinks – or not, because no one is watching.
Researchers discovered that merely a picture of watching eyes nearly tripled the amount of money put in the box.
Melissa Bateson and colleagues at Newcastle University, UK, put up new price lists each week in their psychology department coffee room. Prices were unchanged, but each week there was a photocopied picture at the top of the list of either flowers or the eyes of real faces. The faces varied but the eyes always looked directly at the observer. In the weeks with eyes on the list, staff paid 2.76 times as much for their drinks as in weeks with flowers. Read more about it here.
People who play video games often are much more likely to have lucid dreams than non-gamers.** They were also better able to influence their dream worlds, as if controlling a video-game character.
Here’s how to lucid dream.
In heated situations
If you’re in a really heated situation, try to avoid the word “you.” The word “you” is accusatory and is not going to help.