He’s YouTube royalty.
He’s equal parts Lorde and Justin Bieber.
His personality hasn’t been sanitized an overly cautious management team.
He created his own opportunities.
His Tumblr-inspired aesthetic is the real deal.
He’s outsourced promotion to his dedicated stan-base.
He’s openly gay.
His EP, TRXYE, has been out for less than a week and it’s already charting worldwide.
What are you waiting for? Watch the music video for his single “Happy Little Pill” and get on the Troye Sivan bandwagon.
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